Will your Ads go viral?

When I went back to Vietnam last November, everyone was talking about this ad. Likes, shares, memes, remix versions appeared everywhere on social media. This is one of the most viral ads in Vietnam recently. In this digital age, people talk less about ads published on traditional media. What makes them remember is what their… Continue reading Will your Ads go viral?

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Do you wanna skip this ad? Yes… or maybe No.

People are more eager to click the “Skip Ad” button or change channels during the commercial break rather than staying tune and enjoying the ads. That’s consumers’ power. And that’s marketers’ nightmare. But we have to accept it. The good news is such nightmare doesn’t happen all the time. There are still some brave survivors… Continue reading Do you wanna skip this ad? Yes… or maybe No.

The role of ‘sale punch’ in advertising creativity

IKEA has a great reputation for creative, crazy but highly strategic ads. However, let’s see how creativity is executed differently in these two ads. The first ad is a great example of how an advertisement can evoke a powerful sense of the brand and introduce us the products with strong consumer insight. “It’s home. It’s how… Continue reading The role of ‘sale punch’ in advertising creativity