When I went back to Vietnam last November, everyone was talking about this ad. Likes, shares, memes, remix versions appeared everywhere on social media. This is one of the most viral ads in Vietnam recently. In this digital age, people talk less about ads published on traditional media. What makes them remember is what their… Continue reading Will your Ads go viral?
People are more eager to click the “Skip Ad” button or change channels during the commercial break rather than staying tune and enjoying the ads. That’s consumers’ power. And that’s marketers’ nightmare. But we have to accept it. The good news is such nightmare doesn’t happen all the time. There are still some brave survivors… Continue reading Do you wanna skip this ad? Yes… or maybe No.
How many times have you laughed, cried or even exploded with surprise after watching an ad? Successful advertisements are stories which can evoke strong emotional connection between the brand and its audiences. This ad has inspired me this whole week. A couple months ago, Panasonic spread it on Youtube and social media to target Vietnamese… Continue reading Does this ad make you cry?
IKEA has a great reputation for creative, crazy but highly strategic ads. However, let’s see how creativity is executed differently in these two ads. The first ad is a great example of how an advertisement can evoke a powerful sense of the brand and introduce us the products with strong consumer insight. “It’s home. It’s how… Continue reading The role of ‘sale punch’ in advertising creativity
The Risk Model (RM) of creativity as discussed in Nyilasi and his colleague’s paper reminds me of Dr. Joyce Brothers’ quote: “If we can take the worst, take the risk.”. It’s like when we think of creativity in advertising as a kind of risky investment. The more we bet, the more we earn. If we […]