Gamified Advertising: What work and What doesn’t?

Technological advances are changing how consumers interact with brands. Nowadays, millions of millennials engage with gaming everyday. Hence, advertisers are thinking of gaming as an innovative solution to reach consumers. That’s when we welcome the born of a new term “Gamified Advertising”. When done right, gamified advertising can bring about brilliant and impactful outcomes for…

How Consumers Perceive Brands Via Ambient Advertising?

Luxton and Drummond (2000) define ambient media as the “placement of advertising in unusual and unexpected places (location) often with unconventional methods (execution) and being first or only ad execution to do so (temporal)”. These ambient advertising has always given me joy and surprise. These ambient ads can surprise, entertain or even shock us at…

UGC Advertising Campaign: How to Avoid the Backlash

Web 2.0 and the rise of social media has resulted in an era of convergence, “produsage” and “user-generated content” (UGC). Nowadays, consumers are given free rein to the production and development of brands and their meanings. And many marketers and advertisers have succeeded in employing consumers’ creative energy to develop advertising campaigns, which in turn…

How Typography Influences Perception in Advertising

“Typography is the detail and the presentation of a story. It represents the voice of an atmosphere, or historical setting of some kind. It can do a lot of things”, Cyrus Highsmith, author of the book ‘Inside Paragraphs: Typographic Fundamentals’, said. Nowadays, it can be easy for advertisers to get lost in a never-ending cycle of…

Tagline in Advertising: How far can we play with words?

How many times have you read a tagline and it sounds like a singsong to you? Just like these amazing ads: "You can with a Nissan" "Why slow-mow when you can Flymow?" "It needn't be hell with Nicotinell." "See the USA in your Chevrolet." "You'll wonder where the yellow went when you brush your teeth…